Ukuphuma Kwenkundla
Shayela ithrafikhi eqondiwe futhi uphakamise ukuba khona kwakho ku-inthanethi ngamasu ethu okuthengisa enjini yokusesha, aklanyelwe ukudonsa ukunaka futhi akhiqize imiphumela.
Udinga ukukhuluma nothile manje?
Hamba ngaphambi komncintiswano ngokumaketha kwenjini yokusesha
OKUNINGI MAYELANA NEZINJINI ZOKUTHENGA
Kuyini ukumaketha kwenjini yokusesha?
Ukumaketha kwenjini yokusesha (SEM) kuwumkhuba wokuthuthukisa amawebhusayithi ngokwandisa ukubonakala kwawo emakhasini wemiphumela yenjini yokusesha ngokukhangisa okukhokhelwayo. I-SEM ihlanganisa amasu anhlobonhlobo afana nokukhokha ngokuchofoza (PPC), ukulungiselelwa kwenjini yokusesha (SEO), kanye nokukhangisa okuboniswayo.
I-ejensi yethu yokumaketha yenjini yokusesha yinkampani egxile ekuhlinzekeni ngezinsizakalo ze-SEM zamabhizinisi. Sineqembu lochwepheshe be-SEM abanolwazi abasebenza namakhasimende ukuze bakhe amasu e-SEM enziwe ngokwezifiso afinyelela izinjongo zabo zokumaketha noma zebhizinisi.
Izinsizakalo zethu ze-SEM
I-Cheetah Internet Marketing Agency isizitholele yona njengefemu ehlonishwayo yokumaketha enamakhasimende atholakala kulo lonke elase-United States nasemhlabeni jikelele. Ulwazi lwethu olubanzi lweminyaka engaphezu kwengu-15 lusisize ukuba sisize amakhasimende amaningi avela ezimbonini ezihlukahlukene ekuphakamiseni ukuqashelwa kwemikhiqizo yawo futhi azuze isikhundla esiphambili ekhasini lokuqala elifunwa kakhulu lemiphumela yosesho.
Ku-ejensi yethu ye-SEM, sibambisene nawo womabili amabhizinisi endawo kanye nezingqalasizinda zemboni ukuze sivule amathuba emakethe angasetshenziswanga. Siyaziqhenya ngokusiza izinkampani ezingenakubalwa ukuthi zithole ukukhula okubalulekile emikhakheni eyahlukene. Nazi izibonelo zezifundo ezintathu ezibonisa ukuthi ulwazi lwethu olubanzi ekusesheni okukhokhelwayo luholele kanjani ezimbuyiselweni ezisheshayo ekutshalweni kwezimali kumakhasimende ethu anelisekile.
Iyini i-SEM futhi kungani iwutshalomali olukhulu
Ukumaketha kabusha kuyisu elinamandla elivumela amabhizinisi ukuthi aguqule abangaba amakhasimende abe abalandeli abathembekile.
Njengomkhangisi waku-inthanethi, ungakwazi ukufinyelela izethameli zakho ozihlosile ngezikhangiso zokumaketha kabusha ze-Google ezivelayo ngenkathi zisebenzisa iwebhu, zihlola amawebhusayithi ezindaba, noma zibuka iziteshi ezizithandayo ze-YouTube.
Angcono kanjani ama-SERP eCheetah kunamanye
Inkundla yokumaketha yenjini yokusesha ye-PPC ibuswe yiCheetah Internet Marketing Agency, iphayona kulo mkhakha. Ngeqembu lochwepheshe elizinikele ekuletheni imiphumela yekhwalithi, i-ejensi yethu yokumaketha isungule isethi yokugeleza komsebenzi yangaphakathi ehlelekile eqinisekisa ukuthi wonke umkhankaso wamakhasimende kanye nensizakalo yokwesekwa kufezwa ngendlela efanele.
Ingabe ukumaketha kwenjini yokusesha ye-PPC kubalulekile ebhizinisini lami?
Esikhathini sanamuhla sedijithali, akunandaba ukuthi uphethe luphi uhlobo lwebhizinisi – kungaba ngeledlulele, ngaphambili kwesitolo sendawo, umbuso we-eCommerce oku-inthanethi, noma ibhizinisi elikhulu – ukufaka ukumaketha kokusesha okukhokhelwayo kuqhinga lakho lonke lokumaketha kwedijithali kuyadingeka.
I-SEO vs. PPC vs. SEM: Uyini umehluko?
I-SEO, i-SEM kanye ne-PPC ama-akhronimi amathathu avame ukudideka endaweni yokuthengisa yedijithali. Ukukusiza ukuthi uzulazule emkhakheni wokumaketha okuku-inthanethi futhi uqonde kangcono ukuthi yini ukumaketha kwenjini yokusesha nokuthi ihluke kanjani kwezinye izindlela zokumaketha ze-inthanethi, i-ejensi yethu yokumaketha yenjini yokusesha idingida kabanzi umehluko phakathi kwala magama.
- Ukwenziwa kwenjini yokusesha kuyinqubo eyinkimbinkimbi yokuthuthukisa ukubonakala kwewebhusayithi yakho ukuze uhehe abantu abaningi futhi uzuze izinga eliphezulu lokusesha kwemvelo. Le nqubo ihlanganisa amaqhinga ahlukahlukene ahlose ukuthuthukisa ukwakheka nokuqukethwe kwewebhusayithi yakho.
- Ukukhangisa kokukhokha ngokuchofoza ngakunye Ukukhangisa kokukhokha ngokuchofoza ngakunye kwakha isu lokusesha elisekelwa ngokwezezimali elizama ukumaketha okuthengiswayo komkhiqizo kumanethiwekhi ahlukahlukene aku-inthanethi njengezinjini zokusesha, iziteshi zenkundla yezokuxhumana, namawebhusayithi.
- Ukumaketha kwenjini yokusesha kuyindlela ebanzi ehlanganisa amasu amabili ahlukene - i-SEO kanye ne-PPC - ukuze kuzuzwe ukuba khona okuphezulu ku-inthanethi.
UKUPHATHWA OKUHOLA EMBUKWENI
Siyathembisa, awukaze ube nomsebenzi ophethwe kanje.
Kusukela emaqenjini asekela amaphrojekthi angu-24x7x365 kuya endleleni yethu eyingqayizivele yokuklama okusekelwe ku-sprint, inqubo yethu yokuphatha iphrojekthi ifana nezinye. Amanye ama-ejensi awakwazi ukuncintisana ngoba sihlala siqamba izindlela ezintsha zokukusiza kangcono.
SIKWENZA KANJANI
Inqubo
Le nqubo ivamise ukubandakanyeka ekukhangiseni kwenjini yokusesha
Ngaphambi kokuqala umzamo wokumaketha injini yokusesha (SEM), kubalulekile ukusungula izinhloso zomkhankaso, okufanele zihlanganise umphumela ofisayo, izethameli eziqondiwe, kanye nesabelomali.
Ngezinjongo engqondweni, isinyathelo esilandelayo ukuhlola amagama angukhiye afaneleka kakhulu nasebenza ngempumelelo azosetshenziswa emzamweni we-SEM. Lokhu kufanele kuhlanganise kokubili imishwana ebanzi neqondile.
Ku-SEM, okuqukethwe kudlala indima ebalulekile. Ukuze isebenze kahle, kufanele ihlobane namagama angukhiye asetshenzisiwe futhi ihehe izethameli. Lokhu okuqukethwe kufanele kufakwe kuwebhusayithi kanye nesibambiso sokumaketha.
Lapho kuqedwa ukudala okuqukethwe, sekuyisikhathi sokusungula ama-akhawunti enjini yokusesha, njenge-Google AdWords ne-Bing Ads, kanye nanoma imaphi ama-akhawunti engeziwe adingekayo ukuze kuliwe ne-SEM.
Izikhangiso zakha isici esibalulekile se-SEM, futhi kufanele zenziwe ngokucophelela ukuze zifake amagama angukhiye afanelekile nokuqukethwe, okuhloswe ngawo ukudonsa ukunaka kwezithameli eziqondiwe nokubaphoqa ukuthi bachofoze.
Lapho kwakhiwa izikhangiso, ikhasi lokubikezela kufanele limiswe, eliqukethe okuqukethwe okuvela ezikhangisweni kanye nemininingwane eyengeziwe ngomkhiqizo noma isevisi enikezwayo, kanye nokubizelwa esenzweni.
Ngemuva kokwethulwa komkhankaso we-SEM, ukuqapha nokulungiswa kuyadingeka ukuze kube nemiphumela emihle. Lokhu kuhlanganisa ukuhlaziya ukusebenza kwezikhangiso, ukwenza izinguquko, nokubamba amathuba amasha.
Isigaba sokugcina senqubo ye-SEM sibandakanya ukuhlola imiphumela, ukulandelela ukusebenza kwesikhangiso, ukuguqulwa, kanye nembuyiselo iyonke ekutshalweni kwezimali.
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Amakhasimende ayasithanda isihlamba sethu sokumaketha.
Zitholele ukwaneliseka kwamakhasimende ethu ahlangabezane nomthelela wezinsizakalo zethu zokumaketha kwedijithali. Funda ubufakazi bethu obukhazimulayo ukuze ubone imiphumela esiyizuzile kumabhizinisi afana nelakho.
Njengoba kunezindawo ezingaphezu kuka-46 ezweni lonke, kufanele uzame ukuthola Cheetah eduze nawe.
I-Cheetah Agency ikhulisa ngokushesha umkhondo wayo ngezindawo ezingaphezu kuka-45 ezweni lonke, okuhlanganisa nezimakethe ezinkulu ezifana ne-Dallas, i-Miami, i-Los Angeles, ne-Sooke, BC. Njengoba kuvulwa indawo entsha e-Dubai, sizibophezele ekuhlinzekeni ngezinsizakalo zokuthengisa zedijithali ezisezingeni eliphezulu emabhizinisini ezweni lonke nangale kwayo.
Ukwandisa inethiwekhi yethu yezindawo kusivumela ukuthi sisondele kumakhasimende ethu ebhizinisi, siwanikeze usekelo olusebenzayo aludingayo ukuze afinyelele imigomo yawo yokumaketha. Ithimba lethu lochwepheshe liyaqonda izidingo ezihlukile zamabhizinisi ebhizinisi, futhi silwela ukuletha izixazululo eziqondene nawe ukuze siwasize aphumelele emakethe encintisana kakhulu.
Ngokusondelana namakhasimende ethu, siyakwazi ukuthuthukisa ukuqonda okujulile kwebhizinisi lawo, futhi sinikeze amasu okumaketha edijithali angokwezifiso ahambisana nezinjongo zawo ezithile. Indlela yethu yokusebenza ngezandla isivumela ukuthi silethe imiphumela eyenza umthelela ophusile, futhi siyaziqhenya ngekhono lethu lokusekela amakhasimende ethu ebhizinisi ekufinyeleleni ukuphakama okusha.
